Your preparations are in full swing and the countdown is officially on! Here are 3 tips sellers can use to maximize their time at RVC2017.
Do your Homework.
You only have 12 minutes at each appointment to make a lasting impression. Research your buyers’ websites, review their business profiles and understand their language preferences. The more time you spend getting to know them beforehand allows more time for them to get to know your product during the appointment. It’s also important to know the purpose of your meeting and tailor your message and discussions to the type of buyer (FIT, groups…).
Fill your Dance Card.
Veteran sellers will share that RVC is an ongoing process of developing your reputation and relationship-building with buyers and other partners. Be sure to maximize your appointments – you can schedule appointments prior to the show and even during the show; and schedule additional appointments from 8:45 am – 9:00 am, and immediately after lunch at 1:30 pm – 1:45 pm. Consider meeting with buyers that approach you even if they are just learning about your market or region. Leverage every opportunity! Also consider scheduling meetings with Destination Canada’s in-market experts, international travel trade media members and the Partner Pavillion representatives.
Attend Destination Canada’s Inside Track Session at the BMO Centre (Tuesday, May 9th 2017 from 1:00 pm to 4:30 pm) to learn about current and insightful information on each of Destination Canada’s ten markets by combining consumer perspective, market trends and research, as well as key travel trade account insights. Take advantage of exploring Destination Canada’s booth and talk with them about their products, services, and research. Ask questions about the trends and learn about the in-markets’ activities. Attend any information session offered by your Provincial Marketing Organization (PMO) or Destination Marketing Organization (DMO). You can always rely on your PMO and DMO to answer questions and explain RVC processes.